Outland craft beer range wins top design award

Following on from the launch of our new craft beer range, which recently saw the arrival of two new beer styles in response to flavour trends in the craft sector, we’re excited to announce that Outland has been named ‘Supreme Champion’ in the 2023 International Beer Challenge Design & Packaging Awards!

The new beers – a Peach Lager and Hazy IPA, recently joined our Milk Stout and Ginger Pale Ale to create a range with interesting, contemporary flavours that appeal to craft beer lovers as well as more mainstream drinkers looking for something different to their usual brew.

Launched in April 2023, the Outland line-up consists of the first craft beers created by the Badger Brewery and has been developed to complement our Premium Bottled Ales.

Thanks to its simple and eye-catching design, the Outland range has won the Supreme Champion title in the International Beer Challenge Design & Packaging Awards – judged the very best in the competition, which attracts entries from brewers across the world.

Our cans were designed to communicate strong craft cues, with an abstract black and white background lifted by a splash of vibrant colour for the ‘Outland by Badger Brewery’ branding and the beer name. A three-word description of each style – such as ‘Fruity, Light, Refreshing’ for Peach Lager – appears in the central colour block on the front of cans, giving consumers clear flavour guidance.

Chair of judges for the IBC Design Awards, Toby Wilson, head of luxury at packaging manufacturer GPA, said: “Disruptive but reassuring – a tricky balance to strike but so successfully executed by Outland. The pack range appeals immediately with vivid colour and textural differentiation. It doesn’t stop there, with considered flavour and pairing notes, the consumer is further immersed into the craft and passion so clearly applied to this range.”

Discover the Outland range today.